Find Your North Star
Start with the life you actually want. Then build the business that gets you there.
A 90-minute live workshop for business rebels who have been so busy building the thing that nobody stopped to ask what it was for.
You leave clear on where you are heading, why it matters, and with a route to start moving in the right direction.
Tuesday 18 August, 10am (UK time)
Thursday 10 September, 6pm (UK time)
Online – £49
The life is what gets sacrificed first
When you are building something, the business gets first call on everything. Your time, your attention, your best hours, your Sunday.
And it works, for a while. So you keep doing it.
The health goes first, usually. Then the relationships get thinner. The creative thing you used to do for no reason at all quietly stops happening. Somewhere in the middle of all that you stopped asking what you actually wanted, because there was always something more urgent to answer.
Then it catches up.
And here is the part nobody puts on a slide: nobody builds anything from burnout. You cannot make good decisions from there. You cannot see three years ahead when you cannot see past Thursday. So you stop, you recover, you start again, and you rebuild the same thing slightly faster.
That is the boom and bust cycle. It is exhausting, it is expensive, and it is not a character flaw.
It happens because only the business ever got designed. The life was left to whatever was left over.
Nobody builds anything from burnout.
Ask most people what they want and what you actually get is a list of what they are supposed to want. A certain size of business. A certain shape of week. A version of success assembled from family, school, an industry, and some bloke on LinkedIn who gets up at five.
For divergent people it runs deeper than that.
We have spent our whole lives being told to do it the way that works for everybody else. Do it this way. Try harder. Be more organised. Why can't you just. After enough years of that, you stop building things that fit you, because the way you fit has been treated as the problem for as long as you can remember.
Your brain's not broken. Your system is. And so is a life built out of other people's defaults.
This session is 90 minutes of permission to want what you actually want, described in enough detail that you could recognise it if you got there.
And most of it was never your decision
We start with the life. The business comes next
Not because the business matters less. Because it cannot be designed properly until you know what it is for.
Your business is the vehicle. Your life is the destination. Design the vehicle first and you end up with something beautifully engineered, expensive to run, heading nowhere in particular. Which is roughly what burnout is.
So we do the destination first. Three years out. What your days look like, who is in them, what your health is doing, what money actually means to you, what you are making, what you are learning, what you are giving back. Written in the present tense, in detail, as though you are already living there.
Then the business has something to serve, and every decision after it becomes a comparison rather than an invention. Does this take me towards it, or away from it. That is what turns a two-hour decision into a two-minute one.
Then we do the business one. There is a second North Star for the business itself, in much more detail: what it looks like, how it feels to work in, who is in it, what it is known for, what it does without you. That one lives inside the group programme, and it works because this one came first.
This is for you if:
This is for you if
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You have been running on empty for a while and calling it a busy patch
Your health, your relationships or the thing you used to make for fun have quietly become what you trade away
You can describe the business you are supposed to want in detail, and go blank when asked about the life
You have tried planners, apps and systems, and none of them stuck
You are neurodivergent, diagnosed or not, and tired of building in shapes designed for other people
You are prone boom and bust cycles
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This is not for you if
You already know exactly where you are heading and just need the how
You want a business plan, a financial model or a marketing strategy
You want somebody to hand you a vision rather than pull yours out of you
What you leave with
A written first draft of your three-year Vivid Vision, in your own words
Notion Session Plan, with every prompt (so you can revisit at any time)
Email follow-up, to help you to connect, embed and plan next steps
The replay for 14 days
£49 credited in full against D.A.R.E. to be Different Group, if you decide to carry on
You won't be doing it alone
There is a specific thing that happens when you hear another person read out the life they actually want.
It gives you permission. It makes yours bigger. Most of what people add to their vision in the second half of this session comes from hearing somebody else's and thinking, hang on, I am allowed to want that too. You get ideas, inspiration and a fair bit of magic from other people's, and it costs you nothing but listening.
This is not networking. Nobody is going to ask for your elevator pitch and you will not be collecting contacts. It is a room of people whose brains work like yours, doing the same difficult thing at the same time.
Capped at 20. Sharing is by invitation, never compulsory. Cameras on is optional.
Who's running this
I’m Jackie McCullough…
…founder of We Make Space, and I do not just understand divergent brains, I live in one. AuDHD, diagnosed dyslexic at 27, ADHD at 44, autistic at 46. So the overwhelm, the burnout, the brilliant-but-no-map feeling, I know all of it from the inside.
I work with divergent leaders who are visionary and full of ideas and somehow still stuck, and I help them find clarity, direction, and a way of working that honours their brain instead of fighting it. Beyond perfectionism into experimentation. Beyond productivity into a rhythm that actually holds.
I found this out the hard way, flattened by CFS, when a health practitioner asked what I did. I said I worked in an office. He just said, "I've never done that, it doesn't work for me," and something dropped. I had spent my whole life working in ways that were never built for me.
More than 50 people have done this session with me. Same pattern every time: they arrive able to list everything they don't want and go blank on what they do, and they leave clear, making decisions in minutes that used to take weeks.
I built this room for brains like ours. Ninety minutes to work out what you actually want is not much to ask, and it changes a lot.
What other people say
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“Jacqueline will change your life by helping you to make it make sense. She will give you practical tools and systems to work with, and help you to identify what you want in the future and help you to live your life in alignment with that right now.”
Leanne Maskell
Author, Coach, Advocate -
"If you are looking for someone to help you get clear on your direction, and then put in place systems and processes to support you then Jackie is your person! Together we created a way that suits my way of thinking and I feel excited to keep using it"
Lauren Dawson
Curious Coaching
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"She helped me find my North Star to enthusiastically follow… organise both my personal and business systems so I can reach it."
Joel Sousa
Designer, Growing Design -
“Jackie approaches everything with such kindness and grace. She will help you find some clarity, hold you accountable and provide you with more support than you have planned for. I left with more clarity, direction and everything in one place!”
Kate La Trobe
ADHD Coach, Neuroinclusion Consultant
The Details
When
Monday 18 August, 7pm to 8.30pm
Wednesday 10 September, 7pm to 8.30pm
Where: Zoom. Link on booking, replay sent in the morning
How long: 90 minutes, live.
Recording: Yes, yours for 14 days.
Price: £49.
Credit: The full £49 comes off D.A.R.E. to be Different Group.
Bring:
Something to write with. Paper beats a keyboard for this, and there is a reason for that.
Refunds: No refunds, but a free transfer to the other date up to 48 hours before.
If you want to keep going
Plenty of people come for the 90 minutes, take their vision away and get on with it on their own. That is a whole thing in itself, and it is genuinely fine. There is no pitch on the night.
But some people get to the end and think, right, now what. If the writing opened something up and you want company while you turn it into something real, here is where that goes next.
D.A.R.E. to be Different, Group Edition, starts in September 2026. This workshop is session one of it, run standalone, so you would arrive already a step ahead. It is also where the business North Star happens: the detailed one, the vehicle built to reach the destination you have just described.
Twelve weeks. Twelve sessions. Four to six people who think the way you do. £1,200, with your £49 taken off.
If that sounds like your kind of thing, put your name down below and I will be in touch when doors open. No commitment, and nothing happens to you in the meantime.
Your Questions, Answered
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Because the business is the vehicle and your life is the destination, and a vehicle designed without a destination is how people end up burnt out running something impressive they no longer want. The business North Star is a real and detailed piece of work, and it happens next. It just works considerably better once this one exists.
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No. Nothing you have done was daft. Most people build the business first because that is what everyone is told to do, and it works right up until it doesn't. This is a redesign, not a telling off.
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Most vision work stays a nice document. This one comes with a structured week of follow-up and a method for turning it into actual decisions, which is the bit that usually goes missing.
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Loads of my clients said exactly that, then surprised themselves. The timer and the prompts do most of the work. My job is to get it out of your head when you can't.
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It isn't meant to finish it. It is meant to get the first honest draft down, which is the part almost nobody manages alone. The refining happens over the week afterwards, and you get a structure for that.
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Then don't. Sharing is invited, never required, and cameras off is fine.
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You get the replay for 14 days and the full workbook. You will get less out of it than the people in the room, and I would rather be straight with you about that than pretend otherwise.
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Same method, different room. The 1:1 is private and tailored to your specifics. This is the guided group version, and you get something the 1:1 cannot give you, which is everyone else's.