Jackie McCullough with brown hair wearing a blue denim jumpsuit, leaning against a colorful graffiti wall outdoors.

Ready to build a business and life that actually works with your brain?

I'll help you get clear on where you're heading, build the personal and business infrastructure to get you there, and design the systems to make it stick, without forcing you into a framework built for someone else's mind.

D.A.R.E to be Different is built specifically for founders who think differently.

D.A.R.E to be Different Framework

One framework. Two ways in.

Most divergent leaders aren't failing because they lack ideas or drive. They're failing because everything they've tried was built for a different kind of brain.

D.A.R.E to be Different gives you the direction, structure, and personal infrastructure to run your business and your life without reverting to someone else's playbook.

You choose how you work best.

1:1 Coaching Pathway

12 x 60-minute 1-1 sessions

You want dedicated space, deep personalisation, and a coach who moves with you rather than ahead of you.

By the end of 12 weeks, you'll have a clear direction, a personal operating rhythm that actually sticks, and a Notion system built around how you operate.

What's included:

  • 12 x 60-minute 1:1 sessions over 12 weeks

  • Yearly Aspirations and 3-Month Experiments

  • Rhythms, rituals, and sprint structure

  • Personal Board of Directors

  • Me.Doc: your personal user manual

  • The Divergent Operating System (Notion operating system)

  • WhatsApp support throughout

Investment: £2,995

Group Coaching Pathway

12 x 75-minute group sessions

You do your best thinking alongside other people. You want the framework, the accountability, and the energy of a room full of business rebels who actually get it.

By the end of 12 weeks, you'll have the same clarity, structure, and Notion operating system, built in community rather than in isolation.

What's included:

  • 12 x 75-minute group sessions over 12 weeks

  • Small cohort, 4-6 people

  • Full D.A.R.E to be Different framework: Direction, Action, Root, Empower

  • The Divergent Operating System (Notion operating system)

  • WhatsApp group support throughout

Investment: £1,200

Person holding sunglasses in front of face, with reflection in lenses, unfocused background.
Person holding sunglasses in front of face, with reflection in lenses, unfocused background.

Find Your North Star

Not ready to jump into full coaching yet? Come join the free ‘Find Your North Star sessions, running monthly.

Most founders are building without a clear personal destination. The personal and business balance is off. This session cuts through the noise and gives you clear direction.

A free 90-minute group session to surface your North Star and create a Vivid Vision.

What you walk away with:

  • A written vision of your next three years, done in the room

  • A Notion template and a simple week-after plan

Need to talk it out?

Start with a Fit Call

If you’re the kind of person who just needs to talk it out, brain dumo where you’re at, ask questions and have space to think out out.

Let’s jump on a 30-minute call to discuss where you are, what you're building, and what's getting in the way. I'll share an overview of the D.A.R.E to be Different coaching framework and give you an opportunity to ask any questions.